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Official Partnerships

We partner with brands who share our commitment to providing uniquely thrilling experiences, sustaining our sport and bringing together people from all walks of life. Learn how our account team will deliver tangible results for your business.

The Australian Turf Club have been at the forefront of Sydney’s social scene for over a century and a half because we are where people come to experience the city at its most sublime. Each of our four destinations are uniquely exciting – epicentres of thriving communities where people come to experience the beauty of nature in motion. Horseracing is a source of inspiration that brings out the best in us – in character, in manner and in style. The Australian Turf Club can deliver wide ranging benefits to your business. We have a world-leading $6.5m technology platform to immerse our audience with your brand on raceday.

Benefits

Benefits

Brand Alignment

We host 10 of world’s 100 richest races including The Everest – the richest race on turf – and 29 Group 1 races which are the world’s most prestigious class of racing. Align with the beauty, speed, power, grace, style and prestige.

Global Exposure

Major Carnival Days attract viewers across 60 countries and domestic TV audiences peak at 1.3m viewers. Naming rights for a race, raceday or a series of racedays deliver national exposure across TV, print and digital. Integrate your brand into the heart of the action via saddle cloth, barrier and trackside signage.

Engaged Audience

We attract over 500,000 raceday patrons each year with an equal male: female ratio. Many are affluent young professionals. We provide platforms to engage with 15,000 high net worth club members and a digital monthly audience of 100,000 Sydneysiders.

Sampling and Promotions

With guests on course for five hours – interspersed with around 20 minutes of racing – we provide high traffic locations to showcase, promote and stimulate product sales. Use the largest LED screen in Southern Hemisphere, integrated IPTV and WiFi to leverage Sydney’s racing lifestyle.

Build Relationships

Tailored raceday experiences take your guests into racings’ inner sanctum to rub shoulders with racing royalty. Many of the world’s best sprinters train at our tracks. Network with thoroughbred owners in prestigous settings on raceday, exclusive dinners and neworking events.

World-Class Hospitality

Entertain clients and colleagues over five hours. Choose from private suites or exclusive shared spaces, from fine dining to more relaxed menus curated by our Executive Chefs. Our staff will ensure you are impeccably looked after throughout your day.

Digital Connections

We are committed to providing authentic and impactful branded content to build deep connections with our highly engaged audiences and your brand. We have world-leading technology at Royal Randwick and Rosehill Gardens including 800 digital displays, 2 experiential LED Cubes and 700m2 of high-impact LED for venue brand takeovers to engage our audience.

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Four Venues

Each of our four venues provide 365 day year multi-purpose business events solutions. Indoor and outdoor spaces can be tailored for Conferencing, Exhibitions, Seminars, Product Launches and bespoke events.

Embrace Sydney’s Spirit

Since October 1810 when Sydney’s first official race took place in Hyde Park, the Harbour City has enjoyed a love affair with racing. Today there are 1m+ horseracing fans in Sydney. We offer a footprint from the affluent Eastern Suburbs to the emerging economic powerhouses in Sydney’s West.

Foundation Partners

Longines

Official Timekeeper and Watch Partner. Built on tradition, elegance and performance.

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Heineken

Exclusive Beer and Cider Partner. Smooth, refreshing and perfectly balanced, Heineken 3 is the taste you’ve been waiting for.

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Moët & Chandon

Exclusive Champagne Partner. Experience the world’s finest Champagnes, wines and spirits.

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TAB

Official Wagering Partner. Australia’s number 1 racing and sports betting site.

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The Star

Official Entertainment Partner. Casino, hotel and entertainment venue located in Sydney and Gold Coast.

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Gold Partners

Silver Partners

Partners

Industry Partners

Send Enquiry

If you would like to hear more about how we can support your business please contact us.

 

 

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